Charles Brennan provided testimony in support of HB26-1012, which would have required sellers to provide consumers with the prices of the delivered goods and the goods available at the store for price transparency and fairness. It also would have prohibited unfair or deceptive trade practices by charging unreasonably excessive prices for goods and services.
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CCLP testifies in support of protections against junk fees

On Wednesday, February 19, 2025, Chris Nelson, CCLP’s Research & Policy Analyst, provided testimony to the Senate Judiciary Committee in support of House Bill 25-1090, Protections Against Deceptive Pricing Practices. CCLP is in support of HB25-1090.
Good afternoon Mr. Chair and committee members,
My name is Chris Nelson and I serve as the Research & Policy Analyst for the Colorado Center on Law & Policy, an antipoverty organization advancing the rights of every Coloradan. Housing and income are two of our priority focus areas, and I am here today in strong support of HB25-1090, which would protect consumers from deceptive pricing practices across industries, including crucial protections for renters.
With the Consumer Financial Protection Bureau halting operations and the future of federal consumer protections uncertain under the new administration, it’s more critical than ever for Colorado to take action on junk fees. Many working families are already struggling to make ends meet during Colorado’s affordability crisis, and hidden junk fees are making it even harder to get by. In 2023, Consumer Reports estimated that the average family of four pays nearly $3,300 in junk fees annually across various industries. These hidden mandatory charges significantly increase prices and limit consumers’ ability to make informed decisions or compare prices.
The rise of hidden junk fees has become a major issue in rental housing. Tenants often discover mandatory charges that far exceed the advertised rent only after paying non-refundable application fees and investing a significant amount of time in the rental process. These fees can add hundreds of dollars to monthly housing costs, making affordable housing even more inaccessible for working families. For many low-income families, the unexpected addition of these fees can mean the difference between making rent or not being able to pay for other essential needs.
Given the essential nature of housing and the variety of hidden fees currently imposed on Colorado tenants, this bill would bring much-needed transparency and fairness to rental pricing.
By requiring clear disclosure of total costs, this bill will help ensure Coloradans can effectively compare prices and understand the true cost of goods and services before making commitments. For families already struggling with Colorado’s high cost of living, having clear, upfront pricing information will help them make informed decisions about their housing options and avoid unexpected costs.
We urge your support for HB25-1090. Thank you for your time and consideration.
Chris Nelson, MSW
Research & Policy Analysis
Colorado Center on Law and Policy
Update: HB25-1090 passed the House and Senate! The bill now awaits the Governor’s signature*.
*Signing HB25-1090 into law is a significant step forward to ensure transparent pricing and protect vulnerable consumers, particularly low-income individuals and renters, while also laying a crucial foundation for future efforts to strengthen consumer protection laws in Colorado.
